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College of Arts & Sciences
School of Visual Art and Design

Graphic Design | Studio Art

It is the mission of the USC graphic design faculty to make our students as competitive and prepared for the working world as possible. We want this transition from student to professional to be seamless.

The graphic design program teaches the theory, history and practice of visual communications design by providing students a firm foundation in formal and conceptual design. Our courses cover publication and editorial design, logo design and branding, packaging, illustration, poster design, multimedia, motion graphics and interactive design.

Graphic design, at its most effective, should communicate intelligently and appropriately to the intended audience. Solving client-based requirements is a major component of the designers’ task in our program and in the profession.

The graphic design program has two full-time faculty and several instructors that work professionally in the field. Columbia is also home to the South Carolina Chapter of The AIGA, a national organization for professional graphic designers. AIGA SC offers a wide variety of programming that includes internationally- renowned guest speakers, workshops, and special design related events such as a summer design film series.